Certified Auctioneer Training

Become an Auctioneer-Auction School Class

Auction School – at Continental you will learn bid-calling along with the tools and resources to become a successful auction professional


Want to become an Auctioneer?

At Continental Auctioneers School, we can help you become an auctioneer. Through our intense, one-week course, you will learn from instructors who earn their living in the auction industry. You will gain the skills, tools and processes to become a successful auctioneer.


Auction school students learn the art of bid-calling. Students spend a significant amount of the course sharpening their bid-calling skills through tongue twisters and number drills. Students then go through the step-by-step process of building the auction chant. Instructors create real-world simulations to help students prepare for performing in an actual auction environment.

In addition to bid-calling, students learn other important skills required to become an auctioneer. Instructors help students develop skills in sales prospecting, Marketing, Auction Setup and Design, Business Planning and much more…

Tools and Processes

Auctioneer school-ringman training

Instructors Steve Maynes and Jason Hallberg demonstrating how the Auctioneer and Ringman work together

Auction School students will learn about the tools required to begin a career in the auction profession. Continental instructors provide tools such as contract and proposal templates, budget templates, Website tools and more. Students learn about other tools required to reach their individual business goals and where to find those tools.

We teach processes. From taking a prospective call to listing an auction to auction setup, our instructors provide step-by-step instruction in the processes students will encounter in the auction profession.


At Continental Auctioneers School, we pride ourselves on our after school support. We realize that our one week course is just the beginning of the learning process to become an auctioneer. We expect each of our students to have questions or need help in some aspect of their auction career after graduation. For this reason, each student receives a follow-up from the President of the school and has access to each instructor after they leave school.

Course Outline

Bid Calling
Several course hours are spent covering Bid Calling, Rhythm and Chant Development. Students also spend time getting comfortable with public speaking and learn about stage presence and voice control .  
Qualities of the Auctioneer
Learn the expectations and responsibilities of the auctioneer. Students investigate the role of the auctioneer in the relationships with sellers and buyers.  
Auction Processes
We discuss different auction types including consignment auctions, single seller auctions and auction houses and how to plan and manage each auction type. Students learn and discuss the process of planning and preparing different types of auctions and auction businesses .  
Sales Prospecting
 Students gain salesmanship skills and learn about prospecting, soliciting & booking auctions 
Contract Auctioneer and Ring Person Training
 Instructors discuss opportunities, responsibilities and expectations when working as a contract auctioneer or ring person for other auction companies
Clerking and Cashiering
 Students receive hands-on training on clerking and cashiering an auction with both the hand method and clerking software.  
Auction Law and Ethics
 Instructors discuss the legal and ethical responsibilities of the auctioneer. 
 Students learn various types of marketing used to advertise both auctions and their auction business.
Business Administration and Planning
 Instructors discuss the importance of business planning when starting a new business and the keys to becoming a successful entrepreneur. 
Auction Design
 Students are led through a step-by-step process of setting up an auction. Instructors lead students through the auction process from initial consultation to display to seller settlement.
Fundraising Auctions
 This “crash course” in Benefit Auctioneering will give attendees all the basic cutting edge skills and techniques required to serve their clients from consultation to gala night. After graduation, students have the opportunity to become a Certified Fundraising Auctioneer. 
Online Auctions
 We discuss and examine this rapidly growing segment of the auction industry. Students will get the opportunity to picture, lot and setup items for online bidding during the student auction. After graduation, students have the opportunity to become a Certified Online Auctioneer.
Real Estate Auctions
Instructors give students an in-depth evaluation of selling Real Estate at auction and how to make money in this field. After graduation, students have the opportunity to become a Certified Real Estate Auctioneer
 Students are evaluated on course comprehension.


Additional Certifications Available:

Certified Real Estate Auctioneer

Certified Online Auctioneer

Certified Charity / Fundraising Auctioneer

“You need to be a salesman first, a business person second and an auctioneer third. Bid callers are a dime a dozen. You can be the best bid caller in the world, but if you can’t write an auction contract, you will not make any money as an auctioneer.” – Rich Haas, Former President of Continental Auctioneers School and current President of Hass Land Brokers and Auctioneers


(800) 373-2255 | info@auctioneerschool.com | Administration Office: 2409 Highway 9, Buffalo Center, Iowa 50424